Positioning statement
Name the buyer, problem, and outcome in one sentence. Ambiguity kills conversion.
Page blueprint
Sections that signal expertise
Buyers scan for fit and proof. Lead with outcomes and specificity, not a chronological resume dump.
Who it’s for / who it’s not
Filters wrong-fit leads before they book your calendar.
Signature offer or engagement types
Package audits, retainers, or workshops so buyers know what “working together” means.
Method / process
A 3–5 step approach reduces risk for first-time clients.
Case studies with metrics
Prefer “cut onboarding time 30%” over “great partner to work with.”
Credentials & selective logos
Certifications, publications, or past employers — only if they reinforce the niche.
Design example
Professional-services demos
Use the homepage industry gallery for clean, proof-forward layouts, then regenerate with your niche and offer language.
View industry demos →Lead capture
Qualify before the calendar fills
Unlimited “book me” links create no-show discovery calls. Capture context first, then route to Calendly/SavvyCal.
- Primary CTA: Schedule a Consultation or Book a Discovery Call.
- Form prompt: company, role, and the problem in one sentence (use the message field).
- Optional secondary: “Download one-pager” only if you actually host a PDF asset.
- Link your scheduler after a short form — or embed the scheduler if you accept all fits.
- HaWa’s form fields are fixed; put qualification details in the message body.
SEO
Consultant SEO (expertise, not emergency local)
You rarely win “consultant near me” alone. You win niche problem queries and branded searches after LinkedIn/content.
- Title pattern: {Niche} consultant for {buyer} — {City optional}.
- Publish problem-language H2s that match how buyers complain (“sales handoff broken,” not “synergy”).
- One strong case study beats ten thin blog posts for conversion.
- If you serve nationally, don’t force local SEO templates meant for contractors.
- Keep LinkedIn and site positioning identical — mismatched niches confuse buyers.
Checklist
Consultant site checklist
- One-sentence positioning a stranger can repeat.
- Explicit ICP + anti-ICP bullets.
- At least one case study with a measurable outcome.
- Clear engagement options (project / retainer / workshop).
- Discovery-call CTA above the fold on mobile.
- Scheduler link tested; timezone visible if relevant.
- No stock handshake hero if you have real workshop/client photos.
- Privacy-safe testimonials (no confidential client data).
Questions
Industry FAQ
Should I list hourly rates?+
Only if your market expects it. Many consultants publish starting engagement sizes or “typical projects” instead of raw hourly rates.
Is a blog required?+
Not for a HaWa one-pager launch. Ship positioning + proof first; add articles when you have distribution.
Discovery call or contact form?+
Use Schedule a Consultation when your calendar is the product funnel. Use a short form when you must qualify first.
Can HaWa replace my proposal tooling?+
No. HaWa is the marketing page. Keep proposals in your existing stack after the call.