Trade + service list
Roofing vs remodeling vs HVAC searchers need to see their job type named explicitly.
Page blueprint
Sections homeowners look for
Your page is a trust packet. Prioritize proof and logistics over clever slogans.
Project gallery (before/after)
Real jobs beat stock imagery. Label materials and neighborhoods when allowed.
Service area map / cities served
Stops out-of-area leads and helps local SEO relevance.
Licenses, insurance, warranties
Risk reducers for high-ticket decisions. Put numbers where visible.
Process (inspect → estimate → build)
Sets expectations and reduces “how does this work?” calls.
Seasonal / emergency offers
Storm damage, winterization, or same-week slots deserve dedicated CTAs when relevant.
Design example
Home-service demos
Browse homepage industry demos for trades-style layouts with strong project proof, then regenerate with your trade and cities served.
Open industry demos →Lead capture
Quote requests that estimators can use
A bare “contact us” creates phone tag. Capture job context so your team can prioritize.
- Primary CTA: Request a Quote or Get an Estimate.
- Ask for job type, city/zip, and preferred timeline in the message field.
- Invite photo uploads offline (email/text) — HaWa’s default form is text fields only today.
- Secondary CTA: Call now for emergencies if you market 24/7 response.
- Route form leads into HaWa Leads; call hot leads within minutes during business hours.
SEO
Local SEO for contractors
This vertical is the classic local pack game: city + service intent. Your site must reinforce what Google Business Profile already claims.
- Title pattern: {Trade} in {City} — {Company} (e.g., “Roof Repair in Tampa — Acme Roofing”).
- Create on-page sections for top services + cities you actually serve (no fake city spam).
- NAP consistency with GBP; embed a Maps link.
- Use project photos with descriptive alt text naming the trade and city when accurate.
- Collect Google reviews; link to your profile — reviews heavily influence contractor selection.
Checklist
Contractor website checklist
- License and insurance statements accurate for each state you work in.
- Service area list matches where you truly dispatch.
- At least 6 real project photos with short captions.
- Warranty / workmanship terms summarized.
- Estimate CTA above the fold on mobile.
- Phone number click-to-call.
- Emergency vs scheduled work distinguished if both exist.
- No outdated “fully booked 2019” banners.
Questions
Industry FAQ
Should I advertise “free estimates”?+
Only if you honor them. Many trades qualify free estimates to on-site visits within the service area — say that clearly.
Do I need a page per city?+
Not on day one. A strong one-pager with honest service areas beats thin doorway pages. Expand later if search volume justifies it.
Can homeowners upload job photos in HaWa forms?+
Not in the default form fields. Ask them to text/email photos after the lead arrives, or note a future custom-field enhancement.
Best primary button?+
Request a Quote or Get an Estimate. “Learn More” is too soft for home-service buyers ready to hire.