Agent/team positioning
Name the neighborhoods or property types you dominate so strangers know why you, not the portal.
Page blueprint
Sections that serve both sides of the market
Unlike restaurants (one guest journey) or contractors (one quote journey), real estate pages usually run two funnels in parallel: buy and sell.
Featured listings strip
Even 3–6 hand-picked homes beat an empty page. Note if full search lives on an IDX/broker site.
Neighborhood guides
Hyperlocal content wins branded + area searches portals can’t personalize.
Buyer path
Explain how you help with tours, financing intros, and offers — CTA: Schedule a Showing.
Seller path
Home valuation, prep checklist, recent solds — CTA: Get a Home Valuation.
Social proof & brokerage disclosure
Reviews plus required brokerage/equal-housing language where applicable.
Design example
Property & professional demos
Use the homepage industry gallery for polished professional layouts, then regenerate with your market and whether you lead with buyers or sellers. Full IDX search is not a HaWa self-serve feature.
Browse industry demos →Lead capture
Dual-intent lead capture
Never force sellers through a buyer form. Label CTAs by intent and ask for the minimum data that routes the lead.
- Seller primary CTA: Get a Home Valuation (address + contact).
- Buyer primary CTA: Schedule a Showing or “Send me new listings” (areas + price band in message).
- Use separate buttons even if both hit the same HaWa form — the message field carries intent.
- Follow up valuations with a CMA process you already run offline; the site only starts the conversation.
- Respect brokerage lead-routing rules if you’re on a team.
SEO
Real estate SEO (neighborhood > generic “homes for sale”)
You will not outrank Zillow for head terms. Win agent-branded search and neighborhood intent you can defend.
- Title pattern: {Agent/Team} — {City} {property niche} Realtor.
- Publish neighborhood pages/sections with genuine local knowledge (schools, commute — keep claims factual).
- Feature sold/pending highlights as text + photos you have rights to use.
- Do not imply HaWa provides live MLS/IDX search unless you embed a compliant third-party widget yourself.
- Include required advertising disclosures your brokerage mandates.
Checklist
Real estate site checklist
- Brokerage name and license numbers where required.
- Equal Housing Opportunity logo/text if mandated in your market.
- Clear Buy vs Sell CTAs above the fold.
- At least one neighborhood narrative that isn’t generic filler.
- Featured listings updated or labeled with “as of” dates.
- Headshot and contact methods that match business cards.
- Mobile-friendly gallery of recent closings you can legally show.
- Privacy note if you collect seller addresses via forms.
Questions
Industry FAQ
Does HaWa include IDX / MLS search?+
No. HaWa builds marketing one-pagers. Full listing search requires your brokerage-approved IDX provider; link or embed it if allowed.
Should sellers or buyers be the primary CTA?+
Lead with your stronger revenue line. Many agents put Get a Home Valuation first because seller leads are scarcer — but match your actual business mix.
Can I list every active listing on the one-pager?+
Feature a curated set. Dumping dozens of cards hurts load and clarity; send serious searchers to IDX.
Are valuation leads spammy?+
They convert when you respond with a real CMA process. Set expectations on timing in the form confirmation copy.